3 Reasons Why Your Website Isn’t Ranking

Wednesday, October 2nd, 2019

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In the modern digital business environment, the only way for businesses to thrive and stand out is to have a great website that brings in the right amount of traffic.

Google is a major search engine and perhaps the most significant source to drive traffic to your website. This is why it’s extremely important for e-commerce businesses to rank high on Google search results.

Companies hire developers to create accurate websites to not only boost user traffic but also to increase sales conversion rates. But, no matter how well-built your website is, if it’s ranking low in organic search engine results; your website traffic will drop.

There can be many reasons behind a low ranking website. To help you diagnose problematic areas before the situation gets worse, we have rounded up three reasons why you may not be ranking high on search engines.

You May Be Using the Wrong Keywords

If your website is old, you may still be using keywords that are outdated or no longer ranking high.

Analyze your keywords and keyword phrases. The content on your website needs to be updated regularly, using high ranking keywords, to make sure that it shows up high on search results.

Broken 301 Redirects

Are you introducing a new website for your business, migrating to a new one or changing the structure of your current site? It’s a great idea, but we would suggest not moving forward unless you have a proper 301 redirect strategy in place.

Before you use a 301-redirect, it’s also important to make sure that your website maps, canonical tags, links and bank-links are all updated.

A 301 redirect is just like a notice for the website for change of address. It notifies search engines that a website or a certain page of your site has been migrated. This notice requests that search engines to send all the visitors to your new address rather than the old one.  

If it’s done right, your rankings won’t drop and search engines won’t penalize you for duplicate website content.

Changes in Algorithms

Google and other search engines are on a continuous quest for bringing improvements in the search results by changing algorithms.

A number of sites that fail to keep up have already been damaged because of these changes and are ranked low by search engines.

To keep your website stable during the Google’s updates, develop an effective multichannel marketing strategy to attract traffic from as many channels as possible. Social media is currently the most effective channel, with an enormous user base.

Is your website not ranking high? Get in touch with Osool of Integrated Systems! We provide web design and development services to create fully functional websites for your business. We also ensure that your website ranks high with our reliable SEO and SMO services in Riyadh. 

For more details and information, contact us now!